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Welcome to theFrontSteps

Welcome to theFrontSteps, representing buyers and sellers of residential real estate in the San Francisco, Marin County, and Palo Alto markets. theFrontSteps is our way of educating you about real estate in San Francisco and the Bay Area. As a leader in real estate transparency, we share all sorts of juicy, in-depth real estate market trends and data, stories about new developments, jaw-dropping properties, recent sales, the people in this wonderful city, things that interest us, and generally the information you want but just can’t seem to find.

Often imitated, never duplicated, theFrontSteps – San Francisco Real Estate with a twist and some flavor!

I had the pleasure of working with Alex Spring of 2019 to sell my home in the Richmond district. Alex is extremely knowledgable about the market and made the process seamless. He is smart, reliable, has a great sense of humor, and always put my interests first. I chose Alex based on the fact I trusted him and knew he had excellent knowledge of the Richmond neighborhood after being a resident for many years. Alex made what could have been a very stressful process a very seamless process and I highly recommend him to either a buyer or a seller.

by Beth S.

I cannot recommend Alex highly enough. We were fortunate enough to work with him as both a buyer and seller, and I would turn to no one else in San Francisco for my real estate needs! He is knowledgable, friendly, detailed, and approachable to talk through any questions, particularly for us first-time homebuyers. From the initial discussions, strategies, staging, and assistance from his team through the entire documentation processes, everything went smoothly. I recommend him with no reservations whatsoever, and if you work with him, enjoy!

by Madlyn M

Based on a friend's recommendation, we hired Alex to sell our apartment. We could not have been happier! We needed to do a bit of work before the sale and he brought in an excellent (and reasonably priced) contractor to help and introduced us to a superb stager. We moved away from the area before the work was done and Alex made sure everything was done perfectly. And then the sale - he exceeded all our expectations! He generated an unbelievable amount of foot traffic with all of the open houses and an amazing number of serious buyers. The time from listing to closing was extremely fast and completely smooth. We would (and have been) recommending him to all our friends.

by Kim & Ben

1% FOR THE PLANET

We live in an incredibly beautiful location here in the Bay Area with amazing parks and recreation at our fingertips, and serene natural environments literally minutes from a bustling city that affords us the opportunity to escape it all. Sadly, we’re polluting the hell out of ourselves and our environment, and it’s got to stop.

Let’s get the trash and plastics off of the beaches we surf. Let’s keep surf spots alive by slowing sea level rise. Let’s ski more cold smoke powder days, and less rain days. Let’s get Lake Tahoe clear again, and let’s make Bay Area “Spare the Air days” a thing of the past.

With your transaction, we can give some of my commission to organizations dedicating themselves to saving our environment!